Shelly Sigler
Hi. I’m Shelly Sigler. I’m a mom, wife, and a lover of all things design related. Life isn’t always easy, but I’m so fortunate to have the support of my husband and my children. My love of design has evolved over the years, but began by watching my mother, Edda, and my Opa (grandfather) work on projects. When I was a little girl, growing up in Germany, I would lie in bed at night watching shadows dance across the wall. I loved how the variance of light and pattern created movement in the space. Living in Europe, we would visit castles in France on field trips and I would be enamored by the use of architecture and the rich color in fabrics and patterns and how elements of design made one room feel so different from the next.
My father was American and my mother, Edda, was German. My mother always used design tricks to make our homes beautiful, no matter what her budget. We lived in an old farmhouse in Germany. She worked her magic to make it charming and cozy even with it’s awkward layout. We moved to the United States when I was a teenager into a newly built home in Arizona. My mother discovered new stores and resources in the states and worked her magic on that home too. She always had some kind of project going on whether it was designing a gazebo, redoing rooms, or transforming a space with paint. She loved to make our home beautiful for our family and to host gatherings for friends.
I worked at JPMorgan Chase as the Fraud Executive Correspondent and liaison to the legal department prior to staying home and raising my children. During that time, I enjoyed designing and redesigning my own home, helping friends do the same and eventually becoming a certified home stager and design professional.
By watching and learning, I’ve learned to mimic high end looks without sacrificing the important aspects of the design. My mom taught me that great design is curated and collected. It is a well traveled story. It is a perfect reflection…..of who you are and where you are going. It still amazes me how textures, color, and pattern can change a space whether you live in a dorm room or a castle. Great design can make a space feel like an entire different world.
I met Clare a few years after my mom had passed. Clare had just recently moved to the states. We shared the commonality of growing up in Europe and also a feverish love of design. No one could replace my mother, but it was wonderful to have found a friend who shared the same passions and struggles. Someone to laugh and cry with and never walk away worrying that you had said or done something stupid because she always knows exactly what is in your heart and what you are thinking. She has become my sounding board and confidant.
I first met Clare’s mum when she was here on a visit from England. I loved her from the second I met her. She is a creative at heart and a beautiful spirit. I know she loves hearing about all of our design adventures! When Clare and I decided to start a business, it felt natural to name it after our mothers. EddaRose isn’t just a business. It is our way of passing forward the love of design that was given to us by our mothers, Edda and Rose.
